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Independent sellers sold more than 200 million items during Prime Day 20241
Plan for increased traffic and high demand
Plan ahead for Prime Day. Prepare your advertising budget and best-selling inventory for this popular shopping event.
Optimize your listings for Prime Day
Use bullet points and high-quality images to highlight unique product benefits. You can also bring your brand’s story to life with A+ Content, which lets you add videos, enhanced images, shoppable product-comparison charts, and more to your listings.
Manage Prime Day inventory
Use strategic inventory management to meet demand and keep your business running smoothly. Learn inventory management best practices.
Plan ahead
With quick turnaround events like Prime Day, best-selling inventory doesn’t stay in Fulfillment by Amazon (FBA) storage for long. Make sure your inventory arrives by the needed date, then generate demand with pre-event marketing campaigns.
Stock up
Make sure your most popular products are stocked to meet expected demand. By having products available for sale in the Amazon store, you can take advantage of the increased customer traffic Prime Day brings.
Move overstock
Make more room for popular inventory by clearing slower-moving inventory through solutions like Amazon Outlet, price discounts, and bulk removals.
"During our peak hour, customers were purchasing one Tea Forte product every two seconds."
Jurgen Nebelung
VP of Ecommerce, Tea Forte
"Prime is an incredible value, and we’re proud to offer additional value for members through exclusive deals events like Prime Day."
Doug Herrington
CEO, Amazon Stores
Attract new customers with savings
Prime members love savings. Stand out on Prime Day with competitive prices, deals, promotions, and ads.
To have your recommended Deals considered for Prime Day, watch for submission timelines in Seller Central. Self-service options like Coupons and Discounts can be set up closer to event dates.
To have your recommended Deals considered for Prime Day, watch for submission timelines in Seller Central. Self-service options like Coupons and Discounts can be set up closer to event dates.
Create Deals
Increase discoverability, drive conversion, and move overstock with Lightning and Prime-Exclusive Best deals.
Offer Prime-Exclusive Discounts
Showcase savings and incentivize conversion with exclusive discounts for Prime members.
Launch sponsored ad campaigns
Drive visibility and sales with cost-per-click (CPC) ads.
Pro tip
Benefit from the halo effect
As an Amazon seller, you can benefit from the increased traffic that comes from the Prime Day marketing we do on TV, in print, and on the Amazon homepage.
Reach Prime customers around the world
Prime members in more than 20 countries can access the benefits of Prime. Tap into this global scale to reach more customers on Prime Day and throughout the year.
Behind the scenes on Prime Day
Check out behind-the-scenes highlights from 2023. The first day of Prime Day 2023 was the single largest sales day in company history at that time.
Explore more Prime Day tips
Since 2015, Prime Day has given Prime members exclusive access to deals on products from top national brands and small businesses. Explore these tips for more ways to make the most of Prime Day.
